From The Economist: Nudge nudge, think think: The use of behavioural economics in public policy shows promise
“‘FREAKONOMICS” was the book that made the public believe the dismal science has something interesting to say about how people act in the real world. But “Nudge” was the one that got policy wonks excited. The book, first published in 2008, is about the potential for behavioural economics to improve the effectiveness of government. Behavioural …